The UK's leading manufacturer of organic mattresses. Made by hand in Devon UK.
The brief was to get consumers to re-appraise the importance of their mattress and we did this by literally putting it on a pedestal! The concept 'Experience the art of sleep' gave these beautifully crafted mattresses the focus and attention they deserved and elevated them above their competition. The campaign was rolled out in glossy local magazines and OOH as well as an exclusive invitation only preview event staged like an art gallery private view.