CLIENT
FLYBE
Race to London. One film, three camera crews, a car. a train and a plane - the race to London is on.
PROJECT
The brief was to create an engaging piece of content that would prove that flying to London was quicker than car or train. This Top Gear inspired challenge proved a great success.
PRAISE
Best Creative Content Idea using Video 2015 - The Drum Content Awards
The Drum Content Awards honour the best in modern marketing. Ab received a commendation in the 2015 awards for our guerrilla marketing campaign for Flybe to launch the new Exeter to London City route. This included two PR events, two films and national print ads helping to achieve over 160,000 views on YouTube.
AGENCY
Ab
